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Bad grammar hurts your credibility. Why? Because weaknesses in English are often mistaken as illiteracy. It's amazing that ill-chosen and misspelled words appear at all in business writing, but they do. Every day, awkward or confusing sentences are written for consumers by companies unaware of the opportunity they squander. Experts say that "reader radar" squarely affects consumer buying habits. How convincing are your words that they speak for a legitimate business, product, or service? Clear, non-alienating language gains the trust of strangers you may never meet. You might already say it in your best English. But are you communicating in flawless, comfortable sentences that appeal to professionals, lay persons, the uneducated, and the scholarly alike? |
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| Does your website, manual, or magazine use professional English that gets instant respect for your business? Would you like a professional opinion? |
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| Bad English is like bad breath. You usually don't know you have it unless someone tells you. — e-Proofer |
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| English is not my first language | free analysis | bad proofreaders | about e-proofer | 25 misspelled words |